WAKEFIELD CROWBAR

National Student Show Finalist | "Best Hospitality Design" Senior Exhibition

Wakefield Crowbar is a local bar and eatery in Houston, TX. Their main attraction is their three full-sized sand volleyball courts in addition to their traditional bar games. Between local brews, good food and entertainment, Wakefield Crowbar is the perfect place to grab a bite and make a spike with friends! 

THE PROBLEM

Crowbar needed a menu that fits within their target market. Their current menu also did not reflect the quality or the personality that the establishment carries. Their brand was in need of a complete strategic facelift to create a consistency between all of the elements that make up the business.

THE SOLUTION

This menu brings Crowbar to a whole new light. Equipped with volleyball terms as the section headers, speckle tone paper and a gritty letterpress texture the newly designed menu adds a personality that fits seamlessly within the environment. It also adds relatable content for their main target audience; volleyball players.

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ASHLEY DEFRANCIS

HOUSTON, TX

let's create

DESIGN@ASHLEYDEFRANCIS.COM

281.740.9324

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