Accepted into the DSVC National Student Show, 2020
Wakefield Crowbar is a local bar and eatery in Houston, TX. Their main attraction is their three full-sized sand volleyball courts in addition to their traditional bar games. Between local brews, good food and entertainment, Wakefield Crowbar is the perfect place to grab a bite and make a spike with friends!
Crowbar needed a menu that fits within their target market. Their current menu also did not reflect the quality or the personality that the establishment carries. Their brand was in need of a complete strategic facelift to create a consistency between all of the elements that make up the business.
This menu brings Crowbar to a whole new light. Equipped with volleyball terms as the section headers, speckle tone paper and a gritty letterpress texture the newly designed menu adds a personality that fits seamlessly within the environment. It also adds relatable content for their main target audience; volleyball players.