Alpha Delta Pi's 8th Annual 5K Color Run is a yearly event that their philanthropy puts on to support the Ronald McDonald House Charities! Food, music, freebies, raffles and so much more are provided to increase donations for the charity.
The sorority wanted to increase attendance and donations. They needed trendy designs and advertisements that would be intriguing to do this.
The Ronald Run logo now shows athletic movement and color. In my research, I found that the sorority often uses a vintage aesthetic. This design pulls from a seventies vibe, yet is still trendy and modern. The design is eye catching and leads your eyes across the layouts.